From Prada to Pan Masala: Vimal Bags Become Global ‘Luxury’ Flex
Indians may have long admired luxury giants like Gucci, Prada, and Louis Vuitton, but there’s a new—and hilarious—fashion flex going viral worldwide: the Vimal pan masala bag.
What was once just a bright yellow jhola from your neighborhood paan shop has suddenly been rebranded as a quirky, international style statement. Thanks to content creators Rosalba Pérez and Jaqueline Morales, who posted viral videos flaunting the bags, the humble Vimal accessory is now being paraded as if it were high fashion.
Their clips, cheekily captioned “No Gucci, No Prada, No LV—ONLY VIMAL,” have redefined what ‘luxury’ can mean, sparking laughter and admiration across borders.
Who knew India’s pan masala packaging could turn into a global fashion conversation?
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