Gameskraft Foundation’s “Mere Kadmon Ke Peechhe” Campaign Honours Para-Athletes and their support team in its second phase
~ The second leg of the digital-only campaign features para-athletes from GoSports Foundation’s ‘Para Champions Programme’ in partnership with Gameskraft Foundation
~ Athletes supported under the programme won five medals at the 2024 Paris Paralympics
Bengaluru, 25 September 2024: Gameskraft Foundation, the social arm of one of the leading companies in India that operates platforms that offer skill-based online games, Gameskraft, today, unveiled the second leg of its campaign, “Mere Kadmon Ke Peechhe.” Now in its second phase, the campaign was launched in collaboration with the GoSports Foundation, spotlighting para-athletes under their ‘Para Champions Programme’. The campaign film offers a glimpse of 12 para-athletes across Para Athletics, Para Swimming, Para Taekwondo, Para Archery, and Para Badminton, and the vital support systems that empower them. These para-athletes are breaking barriers in their respective sports, and redefining perseverance and resilience.
The campaign pays tribute to the essential network of supporters behind these athletes, including coaches, physiotherapists, nutritionists, sports scientists, family, and friends. The para-athletes are managed by athlete managers who are dedicated to addressing the athletes’ smallest needs, demonstrating the comprehensive support system that enables these athletes to achieve their dreams.
Rishi Wadhera, Head of Corporate Communications and CSR at Gameskraft, said, “The ‘Mere Kadmon Ke Peechhe’ campaign celebrates the incredible achievements of para-athletes along with the support team that empowers them. It is a tribute to all who work tirelessly towards providing para-athletes the resources and support they need to excel at the global stage. Our ongoing collaboration with the GoSports Foundation reaffirms our commitment to fostering the growth and success of para-athletes in India, and we are proud to support their remarkable journeys.”
Deepthi Bopaiah, CEO of GoSports Foundation, said, “Families and friends are often the first people who are the supporters for the athletes in our country. They stand by them through wins and losses, and their role while crucial is seldom acknowledged. We are delighted to see our partner Gameskraft Foundation create this campaign to shed light on these unsung heroes who play such a critical role in the success of our athletes.”
Gameskraft Foundation has also renewed its association with the GoSports Foundation, continuing the partnership as an associate partner for the ‘Para Champions Programme’. The shared vision of empowering para-athletes on their sporting journey and beyond aims to create a more inclusive sporting landscape, providing them with the tools and support necessary to excel at national and international competitions.
The GoSports Foundation’s Para Champions Programme is committed to bringing structure, planning, and vision to the Indian Paralympic movement. The objectives of the programme include ensuring maximum participation in major sporting events, such as the Para National Championships, World Championships, Asian Para Games 2026, Commonwealth Games 2026, and Paralympics 2028. Athletes supported under the programme won five medals at the recently concluded 2024 Paris Paralympics.
This film aims to spread awareness about the incredible achievements of para-athletes and the importance of robust support systems in sports. The campaign film is released on Gameskraft’s Instagram account, in collaboration with GoSports Foundation, and on Gameskraft’s LinkedIn account. The campaign film can be viewed here: https://www.instagram.com/p/DASZdqByhOX/
