Google Vids Gets Image-to-Video Tools and AI Avatar Features
Key Announcements (August 27–28, 2025)
Google has rolled out significant updates to Google Vids, its AI-powered video creation and editing platform, aiming to simplify video production with generative AI tools and broaden its accessibility.
New Features Now Generally Available
1. Image-to-Video Generation (Powered by Veo 3)
Users can now transform static images into dynamic 8-second animated video clips with sound using Google’s Veo 3 model. Just upload a photo and enter a descriptive text prompt—it’s perfect for animating product shots or brand visuals.
https://www.youtube.com/embed/jG31dMulimg?si=JhfaUhqK4n_1JeY9
2. AI-Generated Avatars
AI avatars have gone mainstream—write your script, pick a pre-designed avatar, and the avatar delivers the message. This is ideal for training content, onboarding, or demos—no camera required.Tom’s GuideThe VergeGoogle WorkspaceAxios
Currently, users can choose from 12 preset avatars, but users cannot yet generate custom avatars of themselves.
3. Automatic Transcript Trimming
An AI-powered tool now scans recordings to remove filler words and awkward pauses like “um” and “ah”—streamlining editing and improving flow.
Accessibility and Versions
Free Consumer Version
A no-cost, basic version of Google Vids is now available worldwide. It includes templates and core editing tools—though it excludes the advanced AI features like avatars and Veo
Full Access via Workspace and AI Plans
The enhanced AI features (avatars, image-to-video, transcript trim) are available to:
Business or Enterprise Starter customers
Google AI Pro or Ultra subscribers
Workspace for Education usersGoogle WorkspaceAxiosCinco Días
What’s Next: Enhancements Coming Soon
Google teased additional features that will enhance usability and customization in the future:
Noise cancellation, custom backgrounds, and filters similar to Google Meet featuresTom’s GuideGoogle Workspace
Support for portrait, landscape, and square video formats, ideal for diverse platformsTom’s GuideGoogle Workspace
“Vids on Vids” — a new YouTube instructional series showcasing workflows and capabilities from basic to advancedTom’s GuideGoogle Workspace
Why It Matters
Simplified video creation: These AI tools minimize the need for studio setups, re-takes, or talent, making production much faster and accessible.
Mass adoption: With over 1 million monthly active users, Google Vids continues its rapid growth as a go-to for AI-driven video creation.Tom’s GuideGoogle Workspace
Potential industry impact: AI avatars and automation could reduce roles for video professionals and actors—raising questions about authenticity and creative roles.Axios
Cross-platform potential: Image-to-video and avatars can empower marketing, education, and internal communication sectors with scalable, polished visuals.
Getting Started
To explore it yourself, head to vids.new or access Google Vids via Workspace. If you need the advanced AI features, consider upgrading to Google AI Pro or Ultra—or using it through a compatible Workspace plan.
