Fielding film stars in elections is not a new strategy. However, Kangana Ranaut’s candidacy for the BJP from the Mandi Lok Sabha seat in Himachal Pradesh stands out. Unlike other actors-turned-politicians like Hema Malini of the BJP or Urmila Matondkar and Nagma of the Congress, Kangana brings a unique background to her political journey. Despite being new to electoral politics, she has been vocal about her political beliefs, especially her support for Hindutva ideology, which sets her apart in Bollywood.

Kangana Ranaut has made a name for herself not just through hit films like ‘Tanu Weds Manu’ and ‘Manikarnika’ but also by portraying strong political figures such as Jayalalitha in ‘Thalaivii’ and Indira Gandhi in ‘Emergency’. Lately, she has been more in the spotlight for her political statements than her acting roles, indicating her growing influence within the BJP. The decision to nominate her from Mandi signifies the BJP’s broader ambitions beyond just securing a single seat.

Mandi is located in Himachal Pradesh, a state where the Congress party currently faces internal challenges. Thus, Kangana’s nomination is not just about winning in Mandi or appealing to the Rajput caste to which she belongs. It’s about tapping into a larger voter base across North India. Women voters, in particular, have become an increasingly important demographic. They have shown higher voter turnout than men in several recent elections, making them a key focus for political parties. BJP Vows Legal Action Over Congress Leader’s Controversial Remarks On Kangana Ranaut: Jai Ram Thakur Women voters have not only been turning out in greater numbers but have also been a decisive factor in many elections. For instance, schemes targeted at women like the Ladli Bahna scheme in Madhya Pradesh have helped the BJP win elections. Similarly, promises made to women have aided the Congress in states like Himachal Pradesh, Karnataka, and Telangana. In this context, Kangana Ranaut’s image as a self-made, independent woman from a small town resonates with many young female voters.

Kangana’s appeal as a role model is not accidental. Her journey from a small town to becoming a successful Bollywood actress challenges traditional norms and inspires young women. Her family background in politics further adds to her appeal. Her late grandfather Sarju Ram was a Congress MLA from Mandi district, indicating that politics is indeed part of her heritage. This blend of personal achievement and political lineage makes Kangana an ideal candidate for the BJP as it looks to attract young women voters.