Apple’s “Wonderlust” Event Kicks Off Today: iPhone 17, New Watches, and AirPods Pro 3 Set to Unveil
Apple’s “Wonderlust” Event Kicks Off Today: iPhone 17, New Watches, and AirPods Pro 3 Set to Unveil
Cupertino, California – September 9, 2025 – The tech world is holding its breath as Apple gears up for its highly anticipated annual September event, dubbed “Wonderlust,” scheduled to kick off at 10 AM PDT (1 PM ET) today. From its iconic Apple Park headquarters, the Cupertino giant is expected to pull back the curtain on a new generation of its most popular devices, headlined by the iPhone 17 series and a refreshed lineup of Apple Watches.
Excitement has been building for weeks, fueled by leaks, industry whispers, and Apple’s own enigmatic invitations. While the company remains tight-lipped about specifics, analysts and enthusiasts alike are confident that the event will deliver substantial upgrades across its ecosystem.
The Star of the Show: iPhone 17 Lineup
The spotlight will undoubtedly be on the iPhone 17 series, which is expected to feature four new models: the iPhone 17, iPhone 17 Plus/Max, iPhone 17 Pro, and iPhone 17 Pro Max. Rumors suggest significant advancements in camera technology, including potentially larger sensors, improved low-light performance, and new computational photography features.
Speculation is also rife about the introduction of Apple’s next-generation A19 Bionic chip, promising enhanced performance and energy efficiency. Design tweaks are anticipated, with some reports hinting at a more streamlined look, possibly thinner bezels, and a more durable build. The “Dynamic Island” notification system, introduced with the iPhone 14 Pro, is widely expected to expand to all iPhone 17 models. Battery life improvements are also a perennial expectation, always a welcome upgrade for users.
Wearables Get a Major Refresh: Apple Watch and AirPods
Beyond the iPhone, Apple’s wearable tech is also set for a major overhaul. The Apple Watch Series 11 is rumored to feature a new, more powerful S11 chip, offering faster performance and potentially new health sensors. Design changes could include thinner bezels and perhaps new watch face options.
The event is also expected to showcase the Apple Watch Ultra 3, building on the success of its rugged predecessor with potential enhancements for extreme sports and outdoor adventures, possibly including improved GPS accuracy and extended battery life. A new Apple Watch SE model, offering a more affordable entry point into the Apple Watch ecosystem, is also on the cards.
Audio enthusiasts will be keen to see the rumored AirPods Pro 3. Leaks suggest improved active noise cancellation, better spatial audio capabilities, and a potentially redesigned charging case with enhanced battery life. Some speculate about new health-tracking features integrated into the earbuds, further blurring the lines between audio and wellness devices.
What Else to Expect?
While the iPhone, Apple Watch, and AirPods are the main draws, Apple often uses its September event to hint at future software updates or even unveil minor hardware refreshes for other products like iPads or Macs, though major updates for those lines are typically reserved for other events. We can also expect release dates for iOS 19, watchOS 11, and tvOS 19, which were previewed earlier this year.
The “Wonderlust” event is more than just a product launch; it’s a statement about Apple’s vision for the future of personal technology. As CEO Tim Cook and his team take the stage today, millions around the world will be tuning in to see what new innovations the tech giant has in store.
