Sara Tendulkar: Australia’s Newest Travel Icon! 🌏
Sara Tendulkar, daughter of cricket legend Sachin Tendulkar, has been unveiled as the Indian face of Tourism Australia’s high-profile $130 million “Come and Say G’Day” campaign. The campaign, designed to captivate Indian travelers, will be showcased across TV, digital, and social media platforms in India starting late August.
Tourism Australia’s localized approach pairs compelling storytelling with a relatable, youthful personality, aiming to deeply connect with a younger generation of Indian travelers. Sara, with her blend of charm, style, and modern sensibilities, perfectly embodies this vision.
While official figures haven’t been disclosed, industry estimates suggest Sara’s remuneration could range from ₹1–3 crore, reflecting both her influence and the scale of the campaign.
Sara’s role goes beyond being a familiar face; it represents a new generation making its mark on merit, not legacy. Through this campaign, she demonstrates that ambition, authenticity, and independence can create meaningful impact and prominence in the public eye.
With her fresh appeal and credible presence, Sara Tendulkar is poised to inspire Indian travelers to explore Australia like never before.
