Tech-driven Mobility: Kia India hits 400,000 Connected Cars Sales
- 44% Kia customers prefer Connected Car variants available in the top trims of Kia models
Gurugram, 07 March 2024: Kia India, renowned for enabling new tech-driven mobility experiences, has driven past yet another milestone by recording sales of over 400,000 connected cars. The Connected Car variants contribute more than 44% to Kia India’s overall domestic dispatches, representing one of the best industry case studies. Furthermore, Kia India’s Connected Car variants are growing at 30.9% CAGR, outpacing the global growth forecast of 18% by 2032.
The Seltos, with a 65% contribution, holds the primary position in driving Kia’s total Connected Car sales. Customer preference for Seltos models has also consistently leaned towards variants equipped with Connected Car features, comprising 57% of all Seltos units sold. Following the Seltos, the Carens demonstrates a similar trend, with 31% of its customers opting for Connected Car variants. Although telematics is available in only 7 variants of the Sonet currently, these models still contribute a significant 21% to the total Sonet sales. Kia has consistently led the way in implementing advanced Connected Car functionalities in their vehicles.
Few of the most popular features loved by the customers are:
- Hinglish Commands: Users can now access the car features through Hinglish commands like “Sunroof Kholo,” offering additional convenience.
- Remote Window Control: Allow users to operate the windows of their cars remotely.
- Remote Engine and AC Start: Keeps the car ready and cooled/heated to be just seated and driven.
- Valet Mode: Restricts access your AVNT, protecting your privacy.
Commenting on Kia technology leadership in automotive industry, Mr. Myung-sik Sohn, Chief Sales and Business Officer, Kia India, said, “We have differentiated our brand in the market for its design and technology superiority. In today’s hyper-connected world, customers want their cars to be seamlessly integrated with their lifestyle, driving a surge in demand for technology-enabled cars. We will continue to introduce more and more connected car features to offer a safer, more connected, and enjoyable drive experience to our new-age customers.”
About – Kia India
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 1.16 million vehicle dispatches from its Anantapur plant, including over 9.1 lakh domestic sales and close to 2.5 lakh exports. With almost 3.8 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 522 touchpoints across 236 cities and is focused on strengthening its footprints across the country.
