Tesla vs Mahindra: How Brand Loyalty Shapes India’s EV Market”
The comparison between Tesla and Mahindra underscores the contrasting receptions they’ve received in India. Reports indicate that Tesla’s long-awaited entry into the Indian market has gotten off to a slow start, with just over 600 orders for the Model Y since mid-July—a figure well below internal expectations. High import duties and a competitive domestic market are cited as key challenges.
On the other hand, Mahindra has struck gold with its limited-edition BE 6 Batman Edition. Priced at around ₹27.79 lakh, the collaboration with Warner Bros., combined with a limited run of just 999 cars, created a frenzy that saw all units sell out in just 135 seconds. The contrast highlights the power of local brand loyalty, exclusivity, and smart marketing in shaping consumer behavior in India.
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